o:38318 APPLYING THE GOAL PROGRAMMING MODEL TO STRATEGIC PLANNING FOR SUSTAINABLE BUSINESS PRACTICES en Abstract Within the provisions of the Paris Agreement (2015), which pertain to the mitigation of the adverse effects of climate change, a series of regulations have been developed prescribing the achievement of net-zero carbon dioxide emissions, recognized as one of the most significant pollutants of countries' natural environments. The transport sector, which is responsible for more than a quarter of all greenhouse gas emissions, is a major generator of harmful gases. For modeling purposes, the performance of Serbia's largest logistics company will be used. By utilizing goal programming techniques, a strategic solution is determined that minimizes deviations from the company's predetermined priority goals. In the event of deviations above or below the established targets, corresponding penalties for deviations are applied. In a sustainable business model, carbon dioxide reduction is prioritized in the goal programming hierarchy. The research indicates that a goal programming model enables the logistics company to minimize deviations, reduce pollution, and optimize operational performance. Keywords: Sustainable-oriented business model, Environmental protection, Goal programming, Transport Sector. 1552099 10.46793/TIL2025.049P 1552100 978-86-6055-200-8 2026-03-17T13:42:14.358Z 44 no 46 Zoran Popović Univerzitet u Beogradu Ekonomski fakultet person 0000-0003-3521-5637 Đorđe Kotarac 0009-0005-6794-3788 application/pdf 1179362 https://phaidrabg.bg.ac.rs/o:38318 no yes 1 70 92000004 11A03 10th International Conference Transport and Logistics, Niš, Serbia 5 December 2025. 49 53 Niš : Faculty of Mechanical Engineering, Department of Transport Engineering and Logistics 2026