Apstrakt: Cloud platforme su postale ključni faktor u transformaciji poslovanja u savremenom digitalnom okruženju. One omogućavaju preduzeću da rekonstruiše svoje poslovne procese radi boljeg strukturiranja kroz automatizaciju, skalabilnost i optimizaciju troškova. Ovaj rad razmatra različite funkcije cloud platformi u poboljšanju poslovnih funkcija finansija, upravljanja ljudskim resursima, marketinga i lanca snabdevanja sa njihovim prednostima i izazovima. Modeli usluga u cloud-u – IaaS, PaaS i SaaS – mogu da skaliraju resurse u skladu sa potrebama koje proizilaze iz njihovog poslovanja, dok se donošenje odluka oslanja na napredne tehnologije kao što su veštačka inteligencija i analitika podataka. Cloud platforme poboljšavaju fleksibilnost, bezbednost i dostupnost podataka. Predviđa se veći značaj primene platformi u budućnosti koja zavisi od multi-cloud strategije u kombinaciji sa tehnologijama veštačke inteligencije koje bi poslovnim operacijama omogućile značajno poboljšanje. Abstract: Cloud platforms have become a key factor in the transformation of business in the modern digital environment. They enable the company to reconstruct its business processes for better structuring through automation, scalability and cost optimization. This paper discusses the various functions of cloud platforms in improving the business functions of finance, human resource management, marketing and supply chain with their advantages and challenges Cloud service models - IaaS, PaaS and SaaS - can scale resources according to the needs arising from their business, while decision-making relies on advanced technologies such as artificial intelligence and data analytics. Cloud platforms improve flexibility, security and availability of data. A greater importance of the application of platforms in the future is predicted, which depends on a multi-cloud strategy combined with AI technologies that would enable business operations to significantly improve. 2025 eng Tehnološki, demografski i institucionalni trendovi i privredni razvoj startpage: 103 endpage: 111 Zečević, Aleksandra Đurđić, Danilo info:eu-repo/semantics/conferenceProceedings THE ROLE OF CLOUD PLATFORMS IN THE TRANSFORMATION OF BUSINESS FUNCTIONS IN ENTERPRISES https://phaidrabg.bg.ac.rs/o:38299 ISBN: 978-86-403-1885-3 http://creativecommons.org/licenses/by-nc-nd/4.0/legalcode application/pdf 300250 bytes Beograd : Ekonomski fakultet KLJUČNE REČI: CLOUD PLATFORME, DIGITALNA TRANSFORMACIJA, POSLOVNE FUNKCIJE PREDUZEĆA KEYWORDS: CLOUD PLATFORMS, DIGITAL TRANSFORMATION, BUSINESS FUNCTIONS OF THE COMPANY