o:37483 THE IMPACT OF VALUED MACROECONOMIC FACTORS BY TOP MANAGEMENT ON BUSINESS IN MEDIUM-SIZED INDUSTRIAL AND MEDIUM-SIZED AGRIBUSINESS ENTERPRISES en A B S T R A C T The aim of the research was to investigate the impact of macroeconomic factors on the operations of medium-sized industrial and medium-sized agribusiness enterprises. The subject of the research was medium-sized industrial and medium-sized agribusiness enterprises. The authors conducted a survey of top management in relation to the impact of 7 macroeconomic factors. The method of comparing the results obtained from both forms of enterprise organization in the research period (2023-2025) was used. The existence of differences in the evaluation of top management in relation to the form of enterprise organization was revealed. Agribusiness enterprises had more confidence in the analyzed macroeconomic factors: exports, subsidies and the impact of banking, while industrial enterprises had more confidence in the impact of gross domestic product, employment, imports and tax breaks. Keywords: macroeconomic factors, medium industrial and medium agribusiness enterprises 1552101 0352-3462 1552099 10.59267/ekoPolj25041223L 2026-01-19T10:04:07.050Z 44 no 46 Milena Lutovac Đaković Univerzitet u Beogradu Ekonomski fakultet 0000-0003-1932-071X application/pdf 518605 https://phaidrabg.bg.ac.rs/o:37483 no yes 18 70 1552253 11A03 Economics of Agriculture 72 4 1223 1242 2025