All rights reserved https://phaidrabg.bg.ac.rs/o:37238 doi:10.1108/TR-11-2023-0770 ISSN: 1660-5373 Wellness spa hotel experience: evidence from spa hotel guests in Serbia 2025 eng Dimitrovski, Darko Marinković, Veljko Đorđević, Aleksandar Sthapit, Erose Abstract Purpose – This study aims to develop and test a model of the wellness spa hotel experience. The model proposes that experiencescape dimensions (sensory, functional, social, natural and hospitality culture) are important antecedents of guest satisfaction with a wellness spa hotel experience. The study also tests the relationship between satisfaction, wellness-induced well-being, experience co-creation and word-ofmouth (WOM). Design/methodology/approach – Data was collected in the post-pandemic period, during September–November 2022 from567 domestic guests who had stayed in a wellness spa hotel in Serbia. Findings – Besides the social experience scape dimension, all other dimensions of experiencescape (sensory, functional, natural and hospitality culture) were found to be positive drivers of guest satisfaction with a wellness spa hotel experience. The relationship between satisfaction, wellness-induced wellbeing, experience co-creation andWOMwas also supported. Originality/value – This study emphasises the role of experiencescape in concurrence with the antecedents in cultivating guest satisfaction with a wellness spa hotel experience, which further influences wellness-induced well-being, experience co-creation and WOM. This research is supported by the Ministry of Science, Technological Development and Innovation of the Republic of Serbia by the Decision on the scientific research funding for teaching staff at the accredited higher education institutions in 2024 (No. 451-03-65/2024-03/ 200375 of February 5, 2024 info:eu-repo/semantics/article Tourism review volume: 80 number: 6 startpage: 1300 endpage: 1319 Keywords Wellness spa hotel experience, Satisfaction, Well-being, Experience co-creation, Word-of-mouth, Serbia application/pdf 361552 bytes