o:37210 ECONOMICS OF HAPPINESS: THE RELATIONSHIP BETWEEN GDP AND SUBJECTIVE WELL-BEING en Apstrakt: U ovom radu bavimo se ekonomijom sreće, sa posebnim fokusom na odnos između sreće i materijalnog bogatstva, sa ciljem da ispitamo postojanje Eastelinovog paradoksa. Analiza se zasniva na podacima iz Svetskih izveštaja o sreći, pri čemu se posmatra korelacija između sreće i bruto domaćeg proizvoda (GDP) po glavi stanovnika na međudržavnom nivou. Dodatno, posmatramo kretanje GDP per capita i skora sreće longitudinalno u okviru jedne zemlje. Dobijeni rezultati samo u određenoj meri idu u prilog Easterlinovom paradoksu. Naime, na međudržavnom nivou, sa rastom bogatstva do određenog nivoa dolazi do porasta sreće, nakon čega se javlja zasićenje. U slučaju Srbije, sa porastom GDP per capita, najpre dolazi do rasta sreće, nakon čega se uočava stagnacija. Ovi rezultati mogu poslužiti kao osnova za kreiranje mera ekonomske i javnih politika usmerenih ka unapređenju individualnog i društvenog blagostanja. Abstract: This paper explores the field of economics of happiness, with a particular focus on the relationship between happiness and material wealth, aiming to examine the validity of the Easterlin Paradox. The analysis is based on data from the World Happiness Reports, estimating the correlation between happiness and gross domestic product (GDP) per capita at the cross-country level. Additionally, we are examining the movement of GDP per capita and happiness scores longitudinally within a single country. To some extent, the findings support the Easterlin Paradox: namely, at the international level, as wealth increases, happiness initially rises to a certain threshold, after which saturation occurs. In the case of Serbia, with the rise in GDP per capita, firstly there is an increase in happiness, after which stagnation is observed. These results may serve as a foundation for designing economic and public policy measures aimed at improving individual and societal well-being. Ključne reči: ekonomija sreće, sreća, blagostanje, Easterlinov paradoks, GDP per capita. Keywords: Economics of Happiness, Happiness, Well-being, Easterlin Paradox, GDP per capita. 1552100 978-86-7680-494-8 2025-12-03T12:01:00.283Z 44 no 46 Dragana Draganac Univerzitet u Beogradu Ekonomski fakultet 0000-0002-8605-8881 Ivana Ivković Univerzitet u Beogradu Ekonomski fakultet person 0000-0002-6804-5200 application/pdf 1232205 https://phaidrabg.bg.ac.rs/o:37210 no yes 1 70 92000002 11A03 International Symposium on Operational Research, SYM-OP-IS 2025, Palić, 7-10. septembar 2025 132 137 Belgrade: University of Belgrade, Faculty of Organisational Sciences 2025