o:36285 Green financing universe in the time of geopolitical shifts en The term green finance refers to financial products and services that encourage environmentally friendly and sustainable investment alternatives and projects. Areas covered by this form of financing include, among others, the alternative energy sources, biodiversity conservation, water purification, waste management, green transportation, construction and agriculture. Green financing instruments direct financial resources towards companies, government, local authorities and individuals who, in their business and investment activities, support sustainability and reduce the negative impacts of their actions on the broader environment. Financial innovations that also characterise the area of environmentally responsible business activities facilitate the transition to a more efficient economy by enabling easier financing of projects that use available resources more rationally, reduce the emission of harmful gases and promote the use of alternative energy sources. Finally, the field of green financing creates new jobs and offers the possibility of environmentally conscious economic development. Key words: green finance, financial products, financial innovations 91552100 170318089 1552100 978-86-403-1879-2 2025-06-10T12:40:09.211Z 44 no 46 Irena Janković Univerzitet u Beogradu Ekonomski fakultet 14632551 0000-0003-1115-4702 2025 application/pdf 576833 https://phaidrabg.bg.ac.rs/o:36285 no yes 18 70 316.42 1556235 11A03 Innovations in insurance : from traditional to modern market 45 60 Belgrade University of Belgrade, Faculty of economics and business, Publishing centre 2025