
<ns0:uwmetadata xmlns:ns0="http://phaidra.univie.ac.at/XML/metadata/V1.0" xmlns:ns1="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0" xmlns:ns10="http://phaidra.univie.ac.at/XML/metadata/provenience/V1.0" xmlns:ns11="http://phaidra.univie.ac.at/XML/metadata/provenience/V1.0/entity" xmlns:ns12="http://phaidra.univie.ac.at/XML/metadata/digitalbook/V1.0" xmlns:ns13="http://phaidra.univie.ac.at/XML/metadata/etheses/V1.0" xmlns:ns2="http://phaidra.univie.ac.at/XML/metadata/extended/V1.0" xmlns:ns3="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/entity" xmlns:ns4="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/requirement" xmlns:ns5="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/educational" xmlns:ns6="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/annotation" xmlns:ns7="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/classification" xmlns:ns8="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/organization" xmlns:ns9="http://phaidra.univie.ac.at/XML/metadata/histkult/V1.0">
  <ns1:general>
    <ns1:identifier>o:36222</ns1:identifier>
    <ns1:title language="en">THE ROLE OF NON-RELATIONAL DATABASES IN THE OPTIMIZATION OF MARKET MATCHING </ns1:title>
    <ns2:alt_title language="sr">ULOGA NERELACIONIH BAZA PODATAKA U OPTIMIZACIJI TRŽIŠNOG UPARIVANJA </ns2:alt_title>
    <ns1:language>en</ns1:language>
    <ns1:description language="en">Abstract: The paper examines the role of NoSQL databases in optimizing market matching processes, especially with regard to supply and demand coordination. Traditional relational databases are reliable with structured data, but they are not  much use in handling large volumes and diverse types of data on today&apos;s dynamic markets. Scalable and flexible NoSQL databases allow Netflix to efficiently manage and analyze big volumes of unstructured and semi-structured data. NoSQL databases apply advanced algorithms and real-time data analytics, thus allowing for personalized recommendations that improve customer satisfaction and enhance user retention. The findings of the study point to the conclusion that the usage of NoSQL solutions has become imperative for companies intending to maintain their competitiveness by optimal data management and market matching</ns1:description>
    <ns1:description language="sr">Apstrakt: Ovaj rad istražuje ulogu NoSQL baza podataka u optimizaciji procesa tržišnog uparivanja, posebno u kontekstu usklađivanja ponude i tražnje. Tradicionalne relacione baze podataka, iako pouzdane za strukturisane podatke, nisu pogodne za rad sa velikim količinama i raznovrsnim tipovima podataka koji se generišu na današnjim dinamičnim tržištima. NoSQL baze podataka, sa svojom skalabilnošću i fleksibilnošću, omogućavaju kompanijama poput Netflix-a efikasno upravljanje i analizu ogromnih količina nestrukturiranih i polustrukturiranih podataka. Primenom naprednih algoritama i analitike u realnom vremenu, NoSQL baze olakšavaju kreiranje personalizovanih preporuka, čime se poboljšava zadovoljstvo i zadržavanje korisnika. Studija zaključuje da je usvajanje NoSQL rešenja ključno za kompanije koje teže konkurentnosti kroz optimizaciju upravljanja podacima i procesa tržišnog uparivanja. </ns1:description>
    <ns1:keyword language="en">Key words: NoSQL databases, market matching, network effects</ns1:keyword>
    <ns1:keyword language="sr">Ključne reči: NoSQL baze podataka, tržišno uparivanje, mrežni efekti. </ns1:keyword>
    <ns2:identifiers>
      <ns2:resource>1552099</ns2:resource>
      <ns2:identifier>10.54318/eip.2025.da.387 </ns2:identifier>
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    <ns1:upload_date>2025-06-04T09:46:00.065Z</ns1:upload_date>
    <ns1:status>44</ns1:status>
    <ns2:peer_reviewed>no</ns2:peer_reviewed>
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        <ns3:firstname>Danilo</ns3:firstname>
        <ns3:lastname>Đurđić</ns3:lastname>     
   <ns3:institution>Univerzitet u Beogradu Ekonomski fakultet</ns3:institution>
        <ns3:orcid>0009-0001-3438-8846</ns3:orcid>
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        <ns3:firstname>Aleksandra</ns3:firstname>
        <ns3:lastname>Zečević</ns3:lastname>
        <ns3:institution>Univerzitet u Beogradu Ekonomski fakultet</ns3:institution>
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  <ns1:technical>
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    <ns1:size>861928</ns1:size>
    <ns1:location>https://phaidrabg.bg.ac.rs/o:36222</ns1:location>
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      <ns8:faculty>11A03</ns8:faculty>
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  <ns12:digitalbook>
    <ns12:name_magazine language="sr">Ekonomske ideje i praksa</ns12:name_magazine>
    <ns12:booklet>56</ns12:booklet>
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    <ns12:releaseyear>2025</ns12:releaseyear>
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