o:36192 Нове могућности медијума, старе навике аудиторијума New faces of medium, old habits of audience sr Technological developments have dramatically affected the visual and aural quality of television, increasing its diversity and changing the character of what is available to the viewers worldwide. This article points to several aspects in the technological advancement of television and their repercussions to audience behavior. The huge audiences worlwide, that attend regularly to television, are one of the most striking features of the medium. Among those who are readily able to watch television, the medium ranks as third in the consumption of time, behind sleep and work or school. Individuals vary greatly from day to day in their use of television, but the patterns of aggregate use within a country are proved to be very stable. ТВ-аудиторијум, ТВ-програм, ТВ-технологија, културни империјализам 91552100 132345356 1552101 1450-5681 2025-05-21T12:00:43.458Z 44 yes 46 Vanja Šibalić Fakultet dramskih umetnosti 11819111 0000-0002-5109-3476 application/pdf 149367 https://phaidrabg.bg.ac.rs/o:36192 no yes 1 70 92000001 111A01 Zbornik radova Fakulteta dramskih umetnosti 8/9 365 372 Bulevar umetnosti, Novi Beograd Fakultet dramskih umetnosti, Institut za pozorište, film, radio i televiziju 2006