
<oai_dc:dc xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/">
  <dc:source>Zbornik radova Fakulteta dramskih umetnostiAnthology of essays by Faculty of Dramatic arts</dc:source>
  <dc:source>number: 33</dc:source>
  <dc:source>startpage: 147</dc:source>
  <dc:source>endpage: 161</dc:source>
  <dc:publisher>Fakultet dramskih umetnosti, Institut za pozorište, film, radio i televiziju</dc:publisher>
  <dc:title xml:lang="srp">Domaća TV serija kao narativni prostor globalizacije - promocija imidža</dc:title>
  <dc:title xml:lang="eng">Domestic television series as a narrative space of  globalization – promotion of image</dc:title>
  <dc:subject xml:lang="srp">Ključne reči televizijska serija, globalni obrasci, promocija, imidž, marketinška komunikacija</dc:subject>
  <dc:subject xml:lang="eng">Key words Television series, global patterns, promotion, image, marketing communication</dc:subject>
  <dc:format>application/pdf</dc:format>
  <dc:format>166295 bytes</dc:format>
  <dc:date>2018</dc:date>
  <dc:creator id="https://orcid.org/0000-0002-5109-3476 https://plus.cobiss.net/cobiss/sr/sr/conor/11819111">Šibalić, Vanja</dc:creator>
  <dc:identifier>https://phaidrabg.bg.ac.rs/o:36185</dc:identifier>
  <dc:identifier>cobiss:264989708</dc:identifier>
  <dc:identifier>ISSN: 1450-5681</dc:identifier>
  <dc:type>info:eu-repo/semantics/article</dc:type>
  <dc:language>srp</dc:language>
  <dc:rights>All rights reserved</dc:rights>
  <dc:description xml:lang="srp">Apstrakt
Kroz analizu nekoliko tematskih okvira obrađenih u domaćim televizijskim
serijama u radu se istražuje prisustvo globalno prepoznatljivih obrazaca
i motiva u cilju sagledavanja opsega njihovog promotivnog potencijala.
Postavlja se pretpostavka da je prezentovanje određenog imidža jedan od
važnih elemenata u naraciji, kojim je moguće ostvariti značajan uticaj na
marketinšku komunikaciju, koja je posredno i neposredno deo medijskog
plasiranja serijskih sadržaja. U zaključku teksta se sugeriše da se kumulativni
efekat promotivnih elemenata naracije može sagledati kroz promenu
gledalačkih preferencija publike koje se sve češće poklapaju sa univerzalno
oprobanim formulama ukoliko su adaptirane na promišljen i profesionalan
način.</dc:description>
  <dc:description xml:lang="eng">Abstract
Through analyzing several thematic characteristic for domestic television
series, this paper aims to discover globally recognizable patterns in order
to map their promotional potential. The aim of the analysis is to show that
presenting a particular image plays a significant element in narration strategy,
since it can be very influential in terms of marketing communication as
part of channeling every media content. Conclusion suggests that cumulative
effect of promotional elements in narration can be perceived through the
change of audience’s preferences that growingly match universally successful
formulas if they are adapted thoughtfully and professionally.</dc:description>
</oai_dc:dc>