o:35716 Comparative Analysis of ICT Utilization in Trade The Case of Serbia and Türkiye en Abstract In this paper, the authors analyse the effects of information and communications technology (ICT) on international trade. The aim of this work is to point out the importance of the technology in facilitating trade and reducing trade costs. In particular, we consider the role of internet connectivity, e-commerce development and the use cases of some particular aspects of the technology, namely, websites, social media and artificial intelligence. Our descriptive study compares the patterns of the application of the aforementioned technologies in the trade of Serbia and Turkey, using the European Union adoption levels as benchmark. Based on the results of our comparative study, we highlight the most notable differences in terms of business and trade adoption of information and communication technology and exemplify the required support activities. The use of ICT is an important tool in facilitating trade and speeding up trade procedures. Keywords: ICT, comparative study, international trade, artificial intelligence, Serbia 1552100 978-625-94286-5-9 2025-01-21T12:10:36.232Z 44 no 46 Predrag Bjelić Univerzitet u Beogradu Ekonomski fakultet 0000-0002-9777-8403 Radovan Kastratović Univerzitet u Beogradu Ekonomski fakultet person 0000-0002-6138-906X Miloš Rajković person application/pdf 325256 https://phaidrabg.bg.ac.rs/o:35716 no yes 1 70 92000004 11A03 Proceedings of 21st SCF International Conference on “Implications of ICT Development for Sustainable Development in a Global Perspective” , Antalya, October 10-13, 2024. 27 47 Bandirma Onyedi University Faculty of Economics and Administrative Science Scientific Cooperation for the Future 2024