Proceedings of 21st SCF International Conference on “Implications of ICT Development for Sustainable Development in a Global Perspective” , Antalya, October 10-13, 2024. startpage: 27 endpage: 47 info:eu-repo/semantics/conferenceProceedings Keywords: ICT, comparative study, international trade, artificial intelligence, Serbia 2024 application/pdf 325256 bytes All rights reserved https://phaidrabg.bg.ac.rs/o:35716 ISBN: 978-625-94286-5-9 Abstract In this paper, the authors analyse the effects of information and communications technology (ICT) on international trade. The aim of this work is to point out the importance of the technology in facilitating trade and reducing trade costs. In particular, we consider the role of internet connectivity, e-commerce development and the use cases of some particular aspects of the technology, namely, websites, social media and artificial intelligence. Our descriptive study compares the patterns of the application of the aforementioned technologies in the trade of Serbia and Turkey, using the European Union adoption levels as benchmark. Based on the results of our comparative study, we highlight the most notable differences in terms of business and trade adoption of information and communication technology and exemplify the required support activities. The use of ICT is an important tool in facilitating trade and speeding up trade procedures. eng Comparative Analysis of ICT Utilization in Trade : The Case of Serbia and Türkiye Bandirma Onyedi University Faculty of Economics and Administrative Science Scientific Cooperation for the Future Bjelić, Predrag Kastratović, Radovan Rajković, Miloš