o:35655 Backer Profiling: What Drives Engagement in Crowdfunding? en Abstract. Crowdfunding represents a contemporary paradigm in project financing, wherein capital is sourced from a multitude of individuals, termed backers, via online platforms. Given the pivotal role of fundraising in project outcomes, comprehending backer attitudes assumes paramount significance. This study endeavours to delineate distinct backer profiles predicated on the underlying motives guiding their engagement in crowdfunding. To achieve this objective, empirical data was acquired through a structured questionnaire and subsequent analysis employing fuzzy-set qualitative comparative analysis (fsQCA) was undertaken. The findings of this investigation furnish insights into the heterogeneous nature of backer motivations, thus enabling the formulation of targeted recommendations for campaign creators aimed at effectively engaging diverse backer profiles. This research was supported by the Science Fund of the Republic of Serbia, Grant no. 7523041, Setting foundation for capacity building of sharing community in Serbia - PANACEA Keywords: crowdfunding, backer profiles, person-centric approach, fsQCA analysis 1552099 10.62863/KAJX2554 2025-01-16T10:06:29.504Z 44 no 46 Veljko Uskoković Milutin Živanović Univerzitet u Beogradu Ekonomski fakultet person 0000-0002-1409-9705 Maja Ribić Univerzitet u Beogradu Ekonomski fakultet person 0000-0002-8180-7185 Jovana Jugović Univerzitet u Beogradu Ekonomski fakultet person 0000-0003-1950-9942 application/pdf 287358 https://phaidrabg.bg.ac.rs/o:35655 no yes 1 70 92000004 11A03 Proceedings of the first International conference on sharing economy and contemporary business models: Theory and practice, IC-SHARE 2024 122 126 2024