https://phaidrabg.bg.ac.rs/o:35655 doi:10.62863/KAJX2554 eng Backer Profiling: What Drives Engagement in Crowdfunding? All rights reserved Uskoković, Veljko Živanović, Milutin Ribić, Maja Jugović, Jovana Proceedings of the first International conference on sharing economy and contemporary business models: Theory and practice, IC-SHARE 2024 startpage: 122 endpage: 126 info:eu-repo/semantics/conferenceProceedings Keywords: crowdfunding, backer profiles, person-centric approach, fsQCA analysis application/pdf 287358 bytes Abstract. Crowdfunding represents a contemporary paradigm in project financing, wherein capital is sourced from a multitude of individuals, termed backers, via online platforms. Given the pivotal role of fundraising in project outcomes, comprehending backer attitudes assumes paramount significance. This study endeavours to delineate distinct backer profiles predicated on the underlying motives guiding their engagement in crowdfunding. To achieve this objective, empirical data was acquired through a structured questionnaire and subsequent analysis employing fuzzy-set qualitative comparative analysis (fsQCA) was undertaken. The findings of this investigation furnish insights into the heterogeneous nature of backer motivations, thus enabling the formulation of targeted recommendations for campaign creators aimed at effectively engaging diverse backer profiles. This research was supported by the Science Fund of the Republic of Serbia, Grant no. 7523041, Setting foundation for capacity building of sharing community in Serbia - PANACEA 2024