https://phaidrabg.bg.ac.rs/o:35607 The "Hobotnica" project ("Octopus" in English) is a social innovation initiative in Serbia aimed at addressing the unpaid labour burden faced by rural women. Developed by national-level gender activists and implemented by a regional women's association, the project was designed to alleviate caregiving and household responsibilities, enhance physical and psychological well-being, and empower women in rural communities. The program provided modular, flexible services across various areas like health, education, legal aid, digital literacy, and social support, allowing women to tailor support to their specific needs. The service also generated broader positive impacts on the users, such as increasing their social connectivity and opening new economic opportunities to them. 2024 Avlijaš, Sonja info:eu-repo/semantics/report eng Social innovations in and with the welfare state application/pdf 551281 bytes All rights reserved Fitting an Octopus into the Serbian welfare state: the Hobotnica initiative