o:35581 IMPACT OF ARTIFICIAL INTELLIGENCE ON FIRMS, INDUSTRIES AND COUNTRIES en „Artificial intelligence (AI) refers to systems that display intelligent behaviour by analysing their environment and taking actions – with some degree of autonomy – to achieve specific goals“.160 Machines no longer operate solely on human command. Large volumes of data enable machines to process vast amounts of information thanks to their superior analytical capabilities, allowing them to "learn" and become intelligent. Based on this, they make intelligent predictions about the future. Artificial intelligence is a general-purpose technology that can function as part of software in the virtual world or be directly embedded in hardware devices such as advanced robots, autonomous cars, drones, or Internet of Things applications. Keywords: artificial intelligence, industry 1552100 978-99955-45-45-1 2025-01-15T08:38:17.425Z 44 no 46 Milena Lutovac Đaković Univerzitet u Beogradu Ekonomski fakultet 0000-0003-1932-071X Ljubodrag Savić Univerzitet u Beogradu Ekonomski fakultet person Miloš Lutovac person application/pdf 358869 https://phaidrabg.bg.ac.rs/o:35581 no yes 18 70 92000004 11A03 TRANSFORMATION OF THE ECONOMY WITH ARTIFICIAL INTELLIGENCE: PERSPECTIVES, CHALLENGES AND OPPORTUNITIES 71 86 Bijeljina Faculty of Business Economics Bijeljina, University of East Sarajevo 2024