
<oai_dc:dc xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/">
  <dc:identifier>https://phaidrabg.bg.ac.rs/o:35559</dc:identifier>
  <dc:identifier>doi:10.7595/management.fon.2021.0037</dc:identifier>
  <dc:identifier>ISSN: 1820-0222</dc:identifier>
  <dc:type>info:eu-repo/semantics/article</dc:type>
  <dc:source>Management:Journal of Sustainable Business and Management Solutions in Emerging Economies</dc:source>
  <dc:source>volume: 29</dc:source>
  <dc:source>number: 1</dc:source>
  <dc:source>startpage: 21</dc:source>
  <dc:source>endpage: 40</dc:source>
  <dc:publisher>FON</dc:publisher>
  <dc:subject xml:lang="eng">Keywords: e-commerce potential, organisational ICT implementation, e-commerce website functionality</dc:subject>
  <dc:language>eng</dc:language>
  <dc:description xml:lang="eng">ABSTRACT:
Research Question: This study investigates both direct and indirect effects of employee ICT skills on business e-commerce
potential, evaluated through e-commerce website functionality. Motivation: The study aims at expanding the existing
knowledge regarding organisational ICT implementation by investigating the relation with e-commerce potential. Idea: The
main idea of the paper is to understand how e-commerce potential can be improved by developing the digital skills of
employees, mainly in the context of the implementation of cloud computing, portable technologies and e-commerce
outsourcing. Data: A sample of 238 businesses from Serbia was considered. Responses were gathered by the Statistical
Office of the Republic of Serbia, using EUROSTAT-based questionnaire. Tools: Confirmatory factor analysis and covariancebased structural equation modelling were employed for data analysis. Baron-Kenny approach was used for assessing the
mediation effects in the model. Findings: Employee ICT skills showed no direct influence, but were found to have an indirect
effect on e-commerce website functionality, which is manifested through organisational implementation of cloud computing
and portable technologies. Findings to a certain extent suggest that certain differences between companies from transition
and developing economies exist, especially regarding cloud technology adoption. Outsourcing of certain e-commerce
activities showed no link with employee ICT skills, but was identified as the most influential factor in website e-commerce
facilitation. Contribution: This study contributes to ICT use and e-commerce development literature, as it is the first one to
investigate the direct and indirect relation between organisational ICT implementation and website e-commerce potential.</dc:description>
  <dc:creator id="https://orcid.org/0000-0001-7304-9751">Petković, Goran</dc:creator>
  <dc:creator id="https://orcid.org/0000-0003-1274-3947">Dokić, Aleksa</dc:creator>
  <dc:creator id="https://orcid.org/0000-0001-9694-8071">Vasić, Vladimir</dc:creator>
  <dc:title xml:lang="eng">How Does Organisational ICT Implementation Affect E-Commerce Potential? Empirical Evidence from Serbia</dc:title>
  <dc:format>application/pdf</dc:format>
  <dc:format>513620 bytes</dc:format>
  <dc:rights>http://creativecommons.org/licenses/by-nc-nd/4.0/legalcode</dc:rights>
  <dc:date>2024</dc:date>
</oai_dc:dc>