
<oai_dc:dc xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/">
  <dc:format>application/pdf</dc:format>
  <dc:format>1124815 bytes</dc:format>
  <dc:date>2024</dc:date>
  <dc:type>info:eu-repo/semantics/article</dc:type>
  <dc:subject xml:lang="srp">Key words: metaphor scenario, popular medical discourse, COVID-19 vaccination, explanatory function, Serbian </dc:subject>
  <dc:title xml:lang="eng">The explanatory function of metaphor scenario  in the Serbian pro-vaccine discourse</dc:title>
  <dc:creator id="https://orcid.org/0000-0001-7655-1042">Silaški, Nadežda</dc:creator>
  <dc:creator id="https://orcid.org/0000-0002-8859-8638">Đurović, Tatjana</dc:creator>
  <dc:identifier>https://phaidrabg.bg.ac.rs/o:35512</dc:identifier>
  <dc:identifier>doi:10.22363/2687-0088-34958 </dc:identifier>
  <dc:identifier>ISSN: 2687-0088</dc:identifier>
  <dc:description xml:lang="eng">Abstract
Metaphor has been established and extensively examined as one of the tools experts deploy to
explain, simplify and transform complex scientific discourse into the knowledge suitable for the
audience of non-experts. However, relatively little research has been conducted on metaphor
scenario (Musolff 2006, 2016a) and its role in this process. Therefore, in this paper we explore how
metaphor scenario is used to explain Covid-19 vaccines’ safety and effectiveness to the population
in an understandable manner in order to speed up the immunization process in Serbia. By analysing
a data set gathered from various Serbian electronic news media sources (NovaS, N1, Danas, Vreme,
Večernje novosti, Mondo, Politika, Telegraf, Krug) published from January to December 2021, we
aim to explore (1) how the three metaphor scenarios, COMBAT, CONTAINER and MOVEMENT, may
help simplify complex scientific concepts in the pro-vaccine discourse; and (2) how the conceptual
elements of these scenarios and their interconnected relations are used for this purpose. The findings
showed that these conventional scenarios manifest their explanatory potential by means of several
sub-scenarios, whose conceptual elements establish useful mappings relying on rarely used
components of source domains. The results confirm that metaphor scenarios may be used
strategically by medical experts as an apt explanatory tool to simplify challengingly complex
scientific concepts to the general public. The paper contributes to current research on the role that
metaphor and other cognitive instruments play in science popularization. </dc:description>
  <dc:rights>http://creativecommons.org/licenses/by-nc/4.0/legalcode</dc:rights>
  <dc:source>Russian Journal of Linguistics</dc:source>
  <dc:source>volume: 28</dc:source>
  <dc:source>number: 1</dc:source>
  <dc:source>startpage: 123</dc:source>
  <dc:source>endpage: 143</dc:source>
  <dc:language>eng</dc:language>
</oai_dc:dc>