https://phaidrabg.bg.ac.rs/o:31000 Keywords: sustainable tourism, heritage, Novi Pazar eng CHALLENGES AND POSSIBILITIES FOR IMPROVEMENT OF CULTURAL TOURISM: THE CASE STUDY OF NOVI PAZAR Abstract: In its scope and impact, tourism is now a global phenomenon. Tourism works at different levels and shows a variety of paradoxes and tensions in the way it is organized and how it performs. At one level, tourism is a very structured and globally interconnected industry, which operates in a globalized world trans-national flow of capital, multinational organizations and the liberal movement of people and ideas. On the other hand, the development of tourism around the concept of the nation-state, with its institutions and political systems, is competing with other countries for wealth and status that tourism can create. Tourism, which is heavily reliant on the public sector, especially in the provision of basic infrastructure (transport, energy, water, etc.) in order to attract tourists and promote national treasures, faces a large number of fragmented small and medium companies, mostly in the private sector that is difficult to coordinate and manage. The greatest paradox of tourism is that in addition to a core ability to generate a large number of values, at the same time, it creates pressure and problems in areas and places visited by large numbers of tourists. This issue creates a constant tension all around the world in places visited by tourists. We are talking about very complex and sensitive problems and issues, especially where they are related to aspects of “culture”. This issues are difficult to assess, because the significance and value of places of interest are often disputed. A clear starting point in resolving such conflicts is the need for better understanding of the changing nature and scope of tourism in relation to the sustainable development of cultural diversity and cultural heritage resources. Because architectural heritage offers significant potential for tourism development, in recent years there have been significant efforts to “protect” one’s cultural heritage from the excesses caused by unplanned and uncoordinated tourism development. The case of the city of Novi Pazar illustrates how architectural heritage affects cultural tourism. This paper presents the great potential the city possesses, but also the challenges involved in ensuring its architectural heritage is preserved. Cities and Cultural Landscapes: Recognition, Celebration, Preservation and Experience 2020 info:eu-repo/semantics/conferenceProceedings application/pdf 10733769 bytes Muminović, Esad Ralević, Miodrag Suljević, Jasmin All rights reserved