info:eu-repo/semantics/conferenceProceedings application/pdf 1130771 bytes Muminović, Esad Ralević, Miodrag Suljević, Jasmin All rights reserved https://phaidrabg.bg.ac.rs/o:30998 ISSN: 2232-965X Keywords: sustainable tourism, heritage, Novi Pazar eng CHALLENGES AND POSSIBILITIES FOR IMPROVEMENT OF CULTURAL TOURISM IN CASE STUDY OF NOVI PAZAR Abstract: Tourism is now a global phenomenon in its scope and impact. Tourism works at different levels and shows a variety of paradoxes and tensions in the way it is organized and how it performs. At one level, tourism is a very structured and globally interconnected industry, which operates in a globalized world trans-national flow of capital, multinational organizations and the liberal movement of people and ideas. On the other hand, the development of tourism around the concept of the nation-state, with its institutions and political systems, is competing with other countries for wealth and status that tourism can create. Tourism, which is heavily influenced by the public sector, especially in the provision of basic infrastructure (transport, energy, water, etc.) in order to attract tourists and promotion of national treasures, faces a large number of fragmented small and medium companies, mostly in the private sector that can hardly be coordinated and managed. The greatest paradox of tourism is that in addition to a central ability to generate a large number of values, at the same time creates pressure and problems in areas that are the subject of the visit. This creates a constant tension in all parts of the world exposed to tourist visits. We are talking about the problems and issues that are very complex and sensitive, especially when dealing with aspects of “culture”, which is difficult to assess the significance and value of what is often disputed. A clear starting point in resolving these conflicts represent a better understanding of the changing nature and scope of tourism in relation to the sustainable development of cultural diversity and cultural heritage resources. Because architectural heritage is a significant potential for tourism development in recent years in the world made significant efforts to “protect” cultural heritage of the excesses caused by unplanned and uncoordinated tourism development. In the case of Novi Pazar is illustrated how architectural heritage affects cultural tourism. Shown are the possible challenges that the city faces. 4 th International Conference “The Importance of place” 4(1) 2017