o:30295 Postmedijski svet umetnosti: od optičkog nesvesnog do teorije afekta Postmedia Art World: From an Optical Unconscious toward Theory of Afect sr Apstrakt: Zadatak teksta je da dovede u pitanje upotrebu pojma studije vizuelne kulture kao si-nonima, danas u široj literaturi, za područje novih studija vizuelnosti kontekstualizacijom teori-jskog obrta u radu Rozalind Kraus od kritike formalističkih koncepata čiste percepcije, optičkog iluzionizma i materijalne speciičnosti medija prema izvođenju teoretizacije afekta u kontekstu postmedijskog sveta umetnosti. Čini se neophodnim ukazati na razliku koja je eksponirana u pro-ceduralnom pristupu. Dok se područje studije vizuelne kulture oslanja na teorije vizuelne kul-turalne reprezentacije – teorija ideologije, socialni konstrukcionizam, diskurzivna analiza, se-miologija, teorija znaka, istorija umetnosti, antropologija, oblast novih studija vizuelnosti prati promene aspekata ljudske percepcije, vizuelnog opažanja i ontologije medija u odnosu na trans-formaciju prirode (novih) tehnologija (npr. digitalna/pokretna slika). Ovaj potonji pristup dobrim se delom služi pojmovnim aparatom i empirijskim istraživanjima iz oblasti bilogije, fiziologije, neuro-nauka, optike, fizike. Summary: he thesis of this paper implies two assumptions: Although the term visual culture theory has been oten used as a synonym for domain of new vi-sual studies in the wider literature today, it is unusualy important to consider and underscore the limits of their methodological approach. While the visual culture theory is based on the applica-tion of visual cultural representation theory’s methods – the theory of ideology, discursive analysis, critical theory, semiology, sign theory, art history, anthropology, etc., the plane of new visual studies examines the problems of change aspects of the human perception, visual observation and ontology of the (new) media in relation to tranformation of the nature of (new) technologies. Such approach relies in part on contemporary reasearches and hypotheses in the ield of natural sciences (biology, physiology, neuro-science, optics, etc.) he conceptualization of the optical unconscious to/beyond formless indicates Krauss’s theoretical shit towards the new visual studies, where the notion afect occupies a key place.Accordingly, this text presents polemical critique of pure perception in relation to the discourse of post/(new)-media art world. Ključne reči: percepcija, optičko nesvesno, besformno, post-medij, afekt; Keywords: perception, optical unconscious, formless, post-media, afect 1552101 2217-9666 91552100 213529868 1552102 http://fmkjournals.fmk.edu.rs/index.php/AM 2023-06-28T14:36:47.552Z 44 no 46 Bojana Matejić Fakultet likovnih umetnosti u Beogradu 0000-0003-1325-0546 application/pdf 239031 https://phaidrabg.bg.ac.rs/o:30295 no yes 1 70 92000001 111A02 Art + Media AM Journal of Art and Media Studies 4 44 55 2013