2020 Matejić, Bojana Abstract: ‘Shaping one’s life artistically’ implies the principle ‘I live as an artist when all my actions, and my expression in general, in connection with any content whatever, remain for me a mere show and assume a shape which is wholly within my power’ (Hegel). Drawing on Hegel, the ‘young’ Marx advocated ‘production in accordance with the laws of Beauty’ (‘artistic work/life’), as a kind of work which, inasmuch as it was ‘free’, provided a model for the elucidation of the presupposition of human emancipation. ‘True Art’ appears to be work performed under the umbrella of a ‘free community’, where the division between masters and slaves, working class and capitalists, emancipators and emancipated, is abolished. Does the conception of ‘living artistically’ (still) have a critical emancipatory value, and how can it be formulated under the conditions of a global market economy and post-Fordism, where every critical act, event and activity is appropriated? Key words: Bojana Matejić, labour, beauty, artistic life, post-Fordism, community, emancipation, Karl Marx, Danko Grlić, Jacques Lacan Third Text 34(165) ‘Living Artistically’ under Post-Fordist Conditions application/pdf 196180 bytes eng info:eu-repo/semantics/article https://phaidrabg.bg.ac.rs/o:30294 doi:10.1080/09528822.2020.1833513 ISSN: 1475-5297 All rights reserved