o:30080 Fraud Vulnerability in the Organic Food Supply Chain in Serbia Analysis of Farmers, Packagers, Importers and Retailers en Abstract: Food fraud has vexed the food industry throughout history. Today, it is still a present and multidimensional problem affecting all parts of the food industry. Food fraud encompasses adulteration, counterfeit, diversion of products outside of intended markets, over‐run, simulation, tampering, theft, misrepresentation or mislabeling, malicious poisoning, bioterrorism, or sabotage. It is difficult to detect and trace the source of unintentional contamination and related food safety concerns and even more difficult to detect instances of product fraud. The most common product categories that are associated with food fraud are olive oil, milk and milk-based products, fish and seafood, wine, tea, honey and organic foods. On the other hand, knowledge on what influences the occurrence of fraud in food supply chain is limited. The main research aim in this chapter is to determine key factors which influence the occurrence of food fraud within the organic supply chain, and how these factors differ between various organic marketing channel members. We focus on the application of qualitative methods for detecting key food fraud aspects including broad practical areas, such as opportunities and motivations to commit fraud, as well as the presence or lack of suitable food fraud control measures. These three key aspects are assessed to identify the perceived fraud vulnerability of the organic supply chain. The research is conducted with special attention to the context of the transition economies, since these markets require a new, comprehensive strategic approach to preventing and detecting food fraud and adulteration. The entire analysis is conducted on the Serbian market. Key words: Food fraud, Food safety, Vulnerability, Organic products, Organic supply chain, Transition economies 1552099 10.1108/978-1-80117-574-620221004 1552100 978-1-80117-575-3 2023-06-07T10:49:59.163Z 44 no 46 Goran Petković Univerzitet u Beogradu Ekonomski fakultet 12635751 0000-0001-7304-9751 Dubravka Užar person Aleksa Dokić Univerzitet u Beogradu Ekonomski fakultet person 51567625 0000-0003-1274-3947 application/pdf 457794 https://phaidrabg.bg.ac.rs/o:30080 no yes 1 70 1556235 11A03 Counterfeiting and Fraud in Supply Chains 73 90 2022