o:30065 Startups - business models for enhancing supply chain 4.0 en Abstract: Digitization within global supply chains has been on the firm forward pace since its early beginning in 2011. Supply chain members are now in position not only to learn about digitization, but to proactively plan and implement technological innovations in their business models. Value chains are being much more circular and more structured than ever so has been the urge for digital upgrade of the companies who are creating the value. Observing the drivers for digital acceleration, there is a need to understand the role of startups in everyday business conduct of supply chain members. Multinational companies (MNCs) are investing significant amounts of financial resources in order to achieve viable results from their R&D departments, but many of them are trying to add value through a more holistic approach: cooperation and/or acquisition of startups into the business. Logistics industry especially has become the “fertile” area for external drivers, such as logistics focused startups, to act and improve some of the key functions and processes within the companies. This paper aims to explore and confirm the positive connection between MNCs' drive for digital upgrade of their supply chains and cooperation with logistics focused startups in observed functional areas. Authors are focused to determine theoretical and practical business enhancement of supply chain 4.0 which has been based on cooperation with startups, by conducting literature review and by researching several related mini case studies. Key words: supply chain, digitization, startups, industry 4.0 1552101 1849-6148 2023-06-06T13:43:24.955Z 44 no 46 Slobodan Aćimović Univerzitet u Beogradu Ekonomski fakultet 12754791 0000-0003-3112-3268 Nenad Stajić person application/pdf 363856 https://phaidrabg.bg.ac.rs/o:30065 no yes 1 70 92000004 11A03 22nd international scientific conference Business Logistics in Modern Management, Osijek, October 6-7, 2022 171 191 2022