o:29907 Relevance of websites and events in scientific communications en Abstract: Higher education institutions (HEI) are constantly urged to use diverse set of communication tools in order to deliver their messages to various target groups. In the modern market, characterized by the fast changes, strong competition and abundance of stakeholders, all actors need to find new ways to reach out their audience. In that sense, the use of the integrated approach is essentially significant, enabling the maximum results of the utilization of online and offline communication tools. The aim of this study is to shed the light on the relevance of the HEI’s websites and workshops, for the achievement of optimal communication aims. The case study of the “Methodology guide for innovation” workshop is presented, while websites are analyzed from the conceptual point of view. Both organizational and content aspects are explored, while the specific recommendations are provided both for practitioners and scholars who perform in this field KEY WORDS: MARKETING COMMUNICATIONS, WEBSITE, EVENT, SCIENTIFIC COMMUNICATIONS 1552100 978-86-81037-58-4 2023-05-31T13:24:21.537Z 44 no 46 Jelena Filipović Univerzitet u Beogradu Ekonomski fakultet 2612583 0000-0003-4232-1948 application/pdf 1073089 https://phaidrabg.bg.ac.rs/o:29907 no yes 1 70 92000004 11A03 Conference on the third mission of the university: Proceedings: IF4TM Institutional Framework for Development of the Third Mission Universities in Sebia 142 149 2018