eng https://phaidrabg.bg.ac.rs/o:29858 ISBN: 978-1-9993029-4-8 Zečević, Aleksandra Radosavljević, Katica All rights reserved 2018 application/pdf 223318 bytes info:eu-repo/semantics/conferenceProceedings Digital transformation - new challenges and business opportunities str. 329-353 Abstract: The paper analyses the application of modern technologies in the field of short food supply chains. Thanks to the contribution of information and communication technologies and their application in agro-business, it is possible to achieve synchronisation and efficiency in the use of resources, placement of agro products, quality satisfaction of consumers' needs, environment preservation and increase of the competitiveness of a country. The essence of digitising short supply chains is to provide improved performance of farmers, continuous supply of industrial units as well as consumers by using modern technologies. The specific features of short supply chains are also a challenge in considering the application of mobile technologies for finding optimal solutions. The application of mobile technologies and cloud system, assisted by the optimization model and graph theory basis application can potentially provide an efficient, optimal and rational solution in the food supply chain system. This monograph is a part of research projects numbers III 47009 (European integrations and social and economic changes in Serbian economy on the way to the EU) and OI179015 (Challenges and prospects of structural changes in Serbia: Strategic directions for economic development and harmonization with EU requirements), financed by the Ministry of Science and Technological Development of the Republic of Serbia Keywords: short supply chains, mobile technologies, products, optimisation models Improving the efficiency of short food supply chains through mobile technologies