Kултура(169) Đukić, Vesna https://phaidrabg.bg.ac.rs/o:29369 doi:10.5937/kultura2069020D cobiss:27265289 ISSN: 0023-5164 Завод за проучавање културног развитка All rights reserved Сажетак:У раду се критички промишља теоријска и практична разлика између„ оригинала” и„копије” уметничког дела у светлу доминантних праваца мишљења о културним и креативним индустријама. Једанп равац се односи на Франкфуртску критичку теорију, а други на теорију уравнотежења деловања савремене европске теорије културне pолитике.Прва фаворизује аутентичност уметности и дуализам оригиналкопија, док се друга критички односи према већини савремених друштвених дихотоми ја у области културе и уметности и разрешава дилему о смислу културе и уметности. Истраживање полази од претпоставке да дилеме проистичу из неодрживих дихотомија, нарочито ако се посматрају у светлу дигитализације која додатно подстиче кри тичко пропитивање разлога„за”и„против”.Оно је смештено у контекст компаративистичке теорије демократске транзиције и консолидације и посебно се односи на Србију која се налази на прелазу из завршне фазе транзиције у демократски консолидовано друштво. Abstract The paper critically assesses theoretical and practical diferences between “an original” and “a copy” of an artwork, in the context of dominant strands of thought about cultural and creative industries. One strand refers to the Frankfurt critical theory, whereby the other refers to the theory of balancing contemporary European theory of cultural policy. The first favours authenticity in arts and duality between an original and a copy, while the other critically appraises most contemporary social dichotomies in culture and arts. The paper aims to examine basic strategical dilemmas of cultural policies regarding the meaning of art and culture in the context of development of cultural and creative industries. The research starts with an assumption that dilemmas stem from unsustainable dichotomies, particularly in the context of digitalization, which additionally encourages critical assessment of the reasons “for” and “against”. It is placed in the context of comparative theory of democratic transition and consolidation, particularly referring to Serbia which is crossing over from the final phase of transition into a democratically consolidated society. The research results show that the diference between an original and a copy is not such a sharp line as the Frankfurt critical theory suggests. It is demonstrated that the disappearance of the original’s aura is the most visible in creative activities of industrial type, more precisely cultural industries, whose expansion has marked the 20th century and which are completely based on technical reproduction i.e. copying of artwork. On the other hand, two other pillars of creative industries typical of the 21st century are not sensitive to the diference between an original and a copy. They involve significantly more from the contemporary artistic production, including creative activities of non-industrial type, such as various types of visual and performance arts, as well as business-like cultural and creative activities which use artistic creativity to bring about added value of products and services, that can be, but are not necessarily, artistic or cultural. This is why the debates about the original and the copy do not make much sense. Actually, because of the involvement of these two pillars of cultural and creative industries, the more pertinent issue is the decay of the artwork aura reduced to an aesthetical value, without a spiritual – theurgic dimension, which secular society refuses to pose in science and education, as well as art production practice, even though it is vital for the understanding of the meaning of culture and art in the contemporary society. Кључне речи:дихотомије, индустрија,креативност,транзиција, уметности, Србија Keywords: dichotomies, industry, creativity, transition, arts, Serbia info:eu-repo/semantics/article О смислу уметности и културе : стратешке конфузије и дилеме развоја културне и креативне индустрије у Србији The Meaning of art and culture : strategic confusions and dilemmas regarding development of cultural and creative industry in Serbia srp 2020 application/pdf 558901 bytes