o:28685 Corporate social responsability and environmental issues the report from Italian companies en ABSTRACT: This is an empirical analysis of CSR initiatives in the Italian region of Campania. The aim of this study is to clarify the share’s differences in environmental protection in the overall CSR activities as well as the evaluation of the altruistic attitudes on the essence of CSR. The regression model examines the impact of investments in CSR, cost-benefit analysis and territory size on companies’ interest in CSR. Campania companies have got a pronounced environmental awareness due to a significant number of national associations promoting sustainable development and easier access to EU funds. When testing the altruistic attitude on CSR, companies in Campania are closer to the profit approach. Based on the results of regression analysis, the predictor variables synergistically explain CSR interest in Campania. KEYWORDS: ENVIRONMENTAL CSR, ENVIRONMENTAL PROTECTION, ALTRUISTIC ATTITUDE, INTEREST IN CSR, CAMPANIA COMPANIES 1552099 10.54318/eip.2021.vb.309 2023-04-07T11:36:15.214Z 44 no 46 Vojislav Babić Siniša Zarić Univerzitet u Beogradu Ekonomski fakultet person 12948839 0000-0002-0046-3078 Rossana Piccolo person application/pdf 367819 https://phaidrabg.bg.ac.rs/o:28685 no yes 1 70 92000001 11A03 Ekonomske ideje i praksa 43 1 14 2021