2018 Ekonomika preduzeća 66(3-4) Keywords: digital media; migrants; communication; information; theory of uses and gratifications All rights reserved application/pdf 263432 bytes The use of digital media by Serbian migrants Abstract: Modern society is characterized by large migration flows and vigorous technological development. In line with that, the aim of this study is to explore the role of digital media in the lives of Serbian migrants and their families in the home country. Building on the theory of uses and gratifications, two main applications of online media are analyzed: for the purpose of communication and information seeking. Given that this topic is rather understudied in the regional context, a qualitative approach was adopted. The sample included 21 participants, both from rural and urban areas, belonging to 16 households which have at least one family member working abroad. In-depth interviews were conducted in order to establish the type and extent of the communication media that they use, as well as the preferred news media and domestic topics that migrants are interested in. Results revealed that the most commonly used applications are Viber and Skype, while participants tend to communicate on a daily basis or several times a week. Online platforms that migrants use to follow news in Serbia correspond to the most popular news portals among domestic public. The topics that the migrants are mostly interested in are politics, economics and social themes. The implications of the study for academia, media practitioners and policymakers are discussed. info:eu-repo/semantics/article https://phaidrabg.bg.ac.rs/o:28538 doi:10.5937/EkoPre1804237F ISSN: 0353-443X Filipović, Jelena eng