o:28530 Traveling experience Roman emperors and Danube wine route en Abstract: Cultural tourism is a new, rising tourist product worldwide, particularly in Europe. A cultural route is one of the most complex cultural products, comprising material and nonmaterial heritage, combined with interpretation, gamification and other drivers of sophisticated experience that a modern tourist expects. The Roman Emperors and Danube Wine Route is one of the certified European Cultural Routes with specific content, but also a hub structure, a pattern of development and potential for extension. As such, it emerges as an important vehicle of regional tourism integration. Keywords: cultural tourism; cultural routes; Roman heritage; thematic touring 1552099 10.5937/EkoPre1808181P 1552101 0353-443X 2023-03-31T12:09:11.462Z 44 no 46 Goran Petković Univerzitet u Beogradu Ekonomski fakultet 12635751 0000-0001-7304-9751 Michael Werner person Renata Pindžo person application/pdf 623011 https://phaidrabg.bg.ac.rs/o:28530 no yes 1 70 92000001 11A03 Ekonomika preduzeća 67 1-2 181 192 2019