Petković, Goran Werner, Michael Pindžo, Renata eng Abstract: Cultural tourism is a new, rising tourist product worldwide, particularly in Europe. A cultural route is one of the most complex cultural products, comprising material and nonmaterial heritage, combined with interpretation, gamification and other drivers of sophisticated experience that a modern tourist expects. The Roman Emperors and Danube Wine Route is one of the certified European Cultural Routes with specific content, but also a hub structure, a pattern of development and potential for extension. As such, it emerges as an important vehicle of regional tourism integration. info:eu-repo/semantics/article https://phaidrabg.bg.ac.rs/o:28530 doi:10.5937/EkoPre1808181P ISSN: 0353-443X application/pdf 623011 bytes Traveling experience : Roman emperors and Danube wine route All rights reserved Keywords: cultural tourism; cultural routes; Roman heritage; thematic touring 2019 Ekonomika preduzeća 67(1-2)