
<ns0:uwmetadata xmlns:ns0="http://phaidra.univie.ac.at/XML/metadata/V1.0" xmlns:ns1="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0" xmlns:ns10="http://phaidra.univie.ac.at/XML/metadata/provenience/V1.0" xmlns:ns11="http://phaidra.univie.ac.at/XML/metadata/provenience/V1.0/entity" xmlns:ns12="http://phaidra.univie.ac.at/XML/metadata/digitalbook/V1.0" xmlns:ns13="http://phaidra.univie.ac.at/XML/metadata/etheses/V1.0" xmlns:ns2="http://phaidra.univie.ac.at/XML/metadata/extended/V1.0" xmlns:ns3="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/entity" xmlns:ns4="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/requirement" xmlns:ns5="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/educational" xmlns:ns6="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/annotation" xmlns:ns7="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/classification" xmlns:ns8="http://phaidra.univie.ac.at/XML/metadata/lom/V1.0/organization" xmlns:ns9="http://phaidra.univie.ac.at/XML/metadata/histkult/V1.0">
  <ns1:general>
    <ns1:identifier>o:28364</ns1:identifier>
    <ns1:title language="en">The impact of the horizontal distribution of media rights revenues in sports leagues on competitive balance</ns1:title>
    <ns1:language>en</ns1:language>
    <ns1:description language="en">Abstract: There are two possibilities for sell-
ing media rights in sports: either each team
sells media rights individually, or the league
sells them in a package. In the latter case,
teams act as a cartel. This cartel is justified
if the individual sale of media rights would
make spectators worse off. The negative effect
of the cartel is reflected in the higher price of
media rights. The positive effect is that small
teams can obtain higher revenues than if
they sell media rights individually. Thus, the
collective sale of media rights enables main-
taining a certain level of competitive balance
(equal strength of teams) in the league. The
European Commission allows the collective
sale of media rights at auction if the league
sells at least two media rights packages to dif-
ferent media houses for a certain number of
seasons. Revenues from selling media rights
are divided vertically between the monopo-
ly sports organisation and teams and hori-
zontally between the teams themselves. The
horizontal distribution of revenue can be
such that teams share revenues equally, based
on the historical results or based on the num-
ber of fans. These criteria can be combined
in the allocation of revenue. In this paper, we
will analyse sports leagues with different cri-
teria for revenue distribution and determine
how they affect competitive balance. The lev-
el of competitive balance is measured using
the adjusted (unbiased) normalised HHI
index. In the leading football leagues, there
is no clear relationship between the method
of revenue distribution and competitive bal-
ance</ns1:description>
    <ns1:keyword language="en">KEY WORDS: SPORTS LEAGUES, MEDIA RIGHTS, COMPETITIVE BALANCE</ns1:keyword>
    <ns2:identifiers>
      <ns2:resource>1552100</ns2:resource>
      <ns2:identifier>978-86-403-1780-1</ns2:identifier>
    </ns2:identifiers>
  </ns1:general>
  <ns1:lifecycle>
    <ns1:upload_date>2023-03-23T15:06:19.460Z</ns1:upload_date>
    <ns1:status>44</ns1:status>
    <ns2:peer_reviewed>no</ns2:peer_reviewed>
    <ns1:contribute seq="0">
      <ns1:role>46</ns1:role>
      <ns1:entity seq="0">
        <ns3:firstname>Dejan </ns3:firstname>
        <ns3:lastname>Trifunović</ns3:lastname>
        <ns3:institution>Univerzitet u Beogradu Ekonomski fakultet</ns3:institution>
        <ns3:conor>12940135</ns3:conor>
        <ns3:orcid>0000-0003-2125-8142</ns3:orcid>
      </ns1:entity>
      <ns1:entity seq="1">
        <ns3:firstname>Bojan</ns3:firstname>
        <ns3:lastname>Ristić</ns3:lastname>
        <ns3:institution>Univerzitet u Beogradu Ekonomski fakultet</ns3:institution>
        <ns3:type>person</ns3:type>
        <ns3:conor>8682855</ns3:conor>
        <ns3:orcid>0000-0002-9883-8914</ns3:orcid>
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    </ns1:contribute>
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  <ns1:technical>
    <ns1:format>application/pdf</ns1:format>
    <ns1:size>401972</ns1:size>
    <ns1:location>https://phaidrabg.bg.ac.rs/o:28364</ns1:location>
  </ns1:technical>
  <ns1:rights>
    <ns1:cost>no</ns1:cost>
    <ns1:copyright>yes</ns1:copyright>
    <ns1:license>1</ns1:license>
  </ns1:rights>
  <ns1:classification>
    <ns1:purpose>70</ns1:purpose>
  </ns1:classification>
  <ns1:organization>
    <ns8:hoschtyp>92000004</ns8:hoschtyp>
    <ns8:orgassignment>
      <ns8:faculty>11A03</ns8:faculty>
    </ns8:orgassignment>
  </ns1:organization>
  <ns12:digitalbook>
    <ns12:name_magazine language="en">3rd International Interdepartmental Conference “Shaping Post-COVID World – Challenges for Economic Theory and Policy” : book of proceedings</ns12:name_magazine>
    <ns12:from_page>263</ns12:from_page>
    <ns12:to_page>285</ns12:to_page>
    <ns12:releaseyear>2023</ns12:releaseyear>
  </ns12:digitalbook>
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