o:17216 Model infrastrukture za internet marketing istraživanja u elektronskom poslovanju Infrastructural model for internet marketing research in e-business : doctoral dissertation sr Predmet istraţivanja rada je razvoj modela infrastrukture za internet marketing istraţivanja u elektronskom poslovanju. Centralnom problemu koji se razmatra u radu prethodi pojava velike koliĉine podataka – Big Data. Sa razvojem tehnologija i ekspanzijom interneta došlo je do dostupnosti velike koliĉine podataka koji su rasprostranjeni po globalnoj mreţi bez reda i strukture. Model razvijen u radu ima za cilj da na efikasan i efektivan naĉin doprinese standardu prikupljanja, skladištenja, obrade i analize dostupnih podataka, kako eksternih – koji se nalaze na mreţi, tako i internih. Model je razvijen tako da moţe biti implementiran u sve poslovne sisteme. U radu će biti predstavljen model infrastrukture za internet marketing istraţivanja u elektronskom poslovanju baziran na Big Data tehnologiji. The subject of the research work is to develop the Infrastructural model for internet marketing research in the e-business. The central problem of the paper preceding is the appearance of large amounts of data – Big Data. Development of technology and the expansion of the Internet has led to the accessibility of large amounts of data that are scattered on a global network with no structure. The model developed in the paper aims to efficiently and effectively contribute to standards of collection, storaging, processing and analysis of available data, both external – that are on the network, as well as internal. The model was developed so that it can be implemented in all business systems. The infrastructural model for internet marketing research in e-business based on Big Data technology will be presented in this paper. Društvene nauke / Elektronsko poslovanje Social sciences / electronic business Datum odbrane: 16.10.2017. internet marketing istraţivanja, elektronsko poslovanje, Big Data, model Internet Marketing Research, E-business, Big Data, Social media, Model. yes 515622298 91552101 5627 91552100 515622298 2018-03-09T15:35:15.053Z 45 no 46 mentor Aleksandra D. Vukmirović 2017 63 mentor Marijana. 1977- Despotović-Zrakić 2017 63 član komisije Božidar, 1958- Radenković 2017 63 član komisije Radmila, 1968- Janičić 2017 63 član komisije Zorica, 1979- Bogdanović 2017 63 član komisije Dragan, Đokić 2017 150 listova 3364031 http://phaidrabg.bg.ac.rs/o:17216 no yes 5 2018-03-09T15:35:15.320Z 70 internet marketing istraţivanja, elektronsko poslovanje, Big Data, model Internet Marketing Research, E-business, Big Data, Social media, Model. UDK=004:339(043.3) 1738 11A07 11A0704 2017